Challenge Plus: Daily Alcohol-Free Coaching & Community for Lasting Change
How it Works
Choose monthly or the 6-month Breakthrough Plan. Once you're in, you'll get instant access to the private Challenge Plus community and onboarding resources.
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Build Momentum & Make It Stick
Follow your alcohol-free challenge while being guided by expert coaches in real-time.
1
Join Challenge Plus
Choose your plan and get instant access to the private community and onboarding resources.
2
Connect with Your Coaches & Community
Join live coaching huddles, specialist sessions, and group check-ins. Engage daily on our platform.
Life Changing Program!
100,000+
People around the world have changed their relationship with alcohol and other limiting habits, the OYNB way.
Suzanne
Gareth
Hear from our members:
I cannot adequately express how grateful I am for OYNB. Over about a 5 year period, I tried many different methods of cutting down/quitting booze and therapy. I was a gray-area drinker, but always drank too much when i drank and honestly, lived most of my life not knowing how to 'be' without alcohol. This program was amazing and much different than the other approaches. The progression of the course materials, the group discussions, the amazing coaches and the hypnosis among other things combine to make this a 360 approach that really WORKS! Over the last year I've gone from drinking 3-4 times a week to 3-4 times this entire year, and at a moderate level each time. Its truly been life changing and I am eternally grateful for the whole OYNB team. If you are on the fence...DO IT. you will not regret it.
Life Changing Program!
Sharon
I've been part of the OYNB community since 2017, joining as part of my professional growth journey. I completed OYNB in 2022, along with several 90-day challenges, and I'm now a proud graduate of Complete Control and a member of Limitless Control. OYNB is truly a game changer. The founders lead with genuine care and a deep commitment to helping people thrive. Thanks to OYNB, I now have the best relationships of my life, my career is thriving, and my overall well-being has soared. I can't recommend it highly enough.
Life changing: one day at a time!
Simon Grey
OYNB guided me beyond simply controlling my alcohol intake, they helped me uncover my strengths and level up in every aspect of my life. I'm healthier, more focused, more confident, and happier than I've been in 30 years.
OYNB guided me to the next level of myself…
Paul Clark
Success Stories:
Why it Works
Our program includes:
Daily live coach-led group sessions (Huddles)
Join calls that fit your schedule - run across multiple time zones by our expert team.
Specialist sessions
Explore guided breathwork, meditation, nervous system regulation, and more.
Full access to all our alcohol-free Challenges
Combine structured resets with live coaching for powerful momentum.
Bi-weekly lifestyle coaching + expert check-ins
Stay on track, navigate obstacles, and deepen your transformation.
Private online community + small group accountability
Connect in a safe, supportive space where everyone's on the same journey.
Daily support on Mighty Networks
Our Challenge Plus community lives on an easy-to-use platform where you can access content, coaching, and community anytime.
Does any of this sound familiar to you?
Where you are now:
Groggy mornings, low energy, foggy focus
Reaching for a drink just to unwind
Moments with loved ones feel muted or tired
Feeling stuck in a cycle you don't want
How you'll feel after the challenge:
Refreshed, energised, mentally sharp
Fully in control - choosing when and if you drink
Feeling freer, healthier, aligned with your high-performance life
Present, engaged, fully alive
Reduced anxiety
Feel happier
Improved sleep
Lost weight
Sustained change
More productive
Challenge Plus members report:
Is this the right program for you?
This IS for you if:
You're a business owner, entrepreneur, senior leader, high performer, or haven shown up in life in a big way
You have significant control in other areas of your life
When you do something, you go all in
You recognize that something needs to change
You believe that with the right support, you can change
This is NOT for you if:
You have severe daily drinking problems
You don't believe you can change, even with the right support
You don't believe moderation is possible
You're not willing to change things about your life
You're not prepared or able to invest a significant sum in your personal development
Tackle unhealthy habits
whether alcohol, smoking, vaping, sugar, caffeine, or screen time.
Work on personal wellbeing
gain tools to feel stronger, healthier, and more balanced day to day.
Support your mental health
reduce stress, build resilience, and protect yourself from burnout.
Create new healthy routines
build positive habits that last and fit into your lifestyle.
Challenge Plus is designed to support every part of your wellbeing, not just one habit. Inside, you will:
THIS IS ABOUT PROGRESS - NOT PERFECTION.
Find real connection & Stay accountable
Be part of a supportive community where you never feel alone on your journey. With group coaching, live huddles, and encouragement from people who get it.
It is a safe space to grow, to work through challenges, and to know you do not have to do it on your own.
I'm Ruari Fairbairns, Founder of OYNB.
My story started on trading floors in London, where alcohol was part of the job and part of who I was. I took a break and thought I had it cracked. But after a "just a couple" night out turned into a full-blown binge, I found myself on the bathroom floor, sick and ashamed, while my daughter cried beside me.
That was the moment I realised taking a break from alcohol doesn't change your relationship with it. Abstinence doesn't equal control. Over the next eight years, I explored everything I could around compulsive behaviour, neuroscience, and lasting change. And what I found is this: real transformation isn't about rules or restriction. It's about understanding the deeper drivers behind your habits, and learning how to take your power back.
I'm Jen Fairbairns, CEO of OYNB.
For years, I looked like I had everything together. But behind the scenes, I was using alcohol to manage stress, pressure, and overwhelm. I told myself I had it handled, until I didn't.
I didn't want to quit drinking forever. I just wanted to feel in control. That shift, away from what I was drinking and toward why, was the moment everything changed. No more guilt. No more white-knuckling. Just real freedom.
We get it - because we've lived it.
FAQ
It's flexible. Live calls are optional, and there are plenty of times to choose from. Some people attend 1–2 sessions a week, others do more. You'll also have daily access to the group, resources, and prompts - but you choose the pace that works for you.
Calls are not recorded, but there are multiple times each week for you to join live. If you can't make a session, you can still ask questions and catch up in the community.
There's no judgment here. We're not here to punish you, we're here to help you understand why the habit showed up, and how to respond differently next time. One moment doesn't define your progress. In fact, it's often the turning point.
Yes. The monthly membership is a rolling subscription that you can cancel at any time. If you join the 6-month Breakthrough Plan, you'll get a discounted rate and 5 weeks free, but that plan is non-refundable after 14 days.
Challenge Plus is about control-not extremes. Whether your goal is moderation or complete abstinence, this program gives you the tools, coaching, and community to reset your habits and reclaim your power.
Nope! You can join Challenge Plus whether you've done a challenge before or not. Some people start with it from day one, others come in after/during a 28- or 90-day reset, and some are working on other habit change challenges. It's a real mix in here - there's no 'right' way in, just the decision to go deeper.